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Write a post

Pick your accounts, write once for every network or give each its own version, and check it before it goes.

Updated 13 November 2026

More in Posting
  1. In the sidebar, choose New post.
  2. Under Post to, pick the accounts it goes to, or choose Pick all. An account with a warning sign is signed out: reconnect it before the post is due.
  3. Write in the All networks tab. Each network you picked gets its own tab too: type there to give that network its own version. Use the shared text puts it back.
  4. Add photos or a video. Photos and videos.
  5. Fix anything under Checks, then schedule it, publish it or save it as a draft. Schedule or publish a post.
New post: three accounts picked under Post to, the All networks tab with the post's text, and a photo under Photos and video.(opens the picture at full size)

How long it can be

The counter under the text shows how much of each network's limit you've used.

NetworkTextAlso
Instagram2,200 charactersUp to 5 hashtags and 20 @mentions
Facebook63,206 characters
LinkedIn3,000 characters
YouTube5,000 characters of descriptionLetters in Hindi, Telugu and similar scripts count as 3
Pinterest800 characters of description

Checks

Checks compares the post with each network's rules as you write. Anything under Must fix stops it going out, such as text that's too long or a photo on YouTube. Warnings don't: they tell you, for example, that a photo has no description for people who can't see it.

Preview

Preview shows the post as each network will, on a phone or a computer, cut where the network adds more. The network decides the final look.

Drafts

Save draft keeps it without a time. Drafts are on Home and in the Drafts tab of Posts. New post doesn't save as you type: if you leave without saving, it asks first.